Content Marketing Masterclass
|13.00 – 13.30||Ontvangst en kennismaken op het strand van Bloemendaal
||13.30 – 16.30||Content Marketing Masterclass - Adding New Strength to Your Content Creation Teams
You have a content strategy tied to your business goals, and a content plan packed with due dates and big ambitions. But moving the marketing needle demands more than good intentions—you need practical skills that will help your content creators make compelling, relevant content consistently, on target and on time.
In this hands-on workshop, participants will learn, practice and get feedback on three powerful exercises designed to get their content motors running:
Spreker: Jonathan Kranz - Kranz Communications
Jonathan Kranz is the author of Writing Copy for Dummies and a 20-year copywriting veteran. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in 2015.
A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.