Nacht van de Contentmarketing

21 Juni 2016, Strandpaviljoen Parnassia

Content Marketing Masterclass

Tijdstip Masterclass Programma
13.00 – 13.30 Ontvangst en kennismaken op het strand van Bloemendaal
13.30 – 16.30 Content Marketing Masterclass - Adding New Strength to Your Content Creation Teams

You have a content strategy tied to your business goals, and a content plan packed with due dates and big ambitions. But moving the marketing needle demands more than good intentions—you need practical skills that will help your content creators make compelling, relevant content consistently, on target and on time.

In this hands-on workshop, participants will learn, practice and get feedback on three powerful exercises designed to get their content motors running:

  • 1. Reverse Storytelling: We all know that we should tell stories to attract interest and hold prospect attention. But how? You’ll learn how to build memorable stories “backwards” by turning your most distinctive product/service advantages into “magic swords” that overcome obstacles and achieve your customer’s goals.
  • 2. Leverage & Link: Have you run out of ideas for your blog posts, social media updates, and e-newsletter articles? Discover how to make terrific short-form content, quickly and easily, by connecting hot news and cool tips to your main messaging themes.
  • 3. Plotting the Pillar Project:

    Long-form content (such as white papers and ebooks) represents a special opportunity to establish authority and win credibility. Learn an inexpensive and clever way to apply your own research to pillar projects that can serve as impressive stand-alone content, and as a inspiration for blog posts, articles, webinars, live presentations and more.

  • Spreker: Jonathan Kranz - Kranz Communications

    Jonathan Kranz is the author of Writing Copy for Dummies and a 20-year copywriting veteran. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in 2015.

    A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.

Jonathan Kranz

Een initiatief van
Heliview Online

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